Latin America Streaming Music Market: YouTube and Spotify Take Hold

The 20,000 Foot View: Latin America has fast become one of the most important streaming music markets due to accelerating consumer adoption, growing smartphone ownership, strong streaming service availability and fast-growing revenue across both free and paid. Brazil and Mexico, the leading regional markets, have the potential to become major music markets. Against this though, local economic factors, such as weak consumer spending power and fragile national economies, present significant challenges for the region.

Key findings:

  • X% of Brazilians watch music videos on YouTube
  • X% of Mexicans buy CDs
  • X% of Brazilians use Spotify weekly and X% use YouTube
  • Brazil has more X than it does inhabitants
  • X is the leading player in the Latin American music streaming market
  • X% of Mexican consumers listen to curated playlists
  • Between 2017 and 2018, Latin America registered a X% growth of X users
  • Revenues from X in Latin America increased by X% between 2017 and 2018 to reach $X

Companies and brands mentioned in this report: Apple, Deezer, Google, iPhone, iTunes, Movistar, Spotify, TIM, Virgin Mobile, Vevo, Vivo, YouTube

Charts: 4
Pages: 11
Words: 1631

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