Tag: Video

Amazon’s Ad Supported Strategy Goes Way Beyond Music

Posted on 17th April, 2019 by Mark Mulligan in Ad Supported, Ad Supported Strategy, Ad Supported Streaming, Amazon, Amazon Ad Revenues, Amazon Ad Strategy, Amazon Music Unlimited, Amazon Prime Music, Amazon Prime Video, Facebook, Facebook Ad Revenue, Free Streaming, Freemium, Freemium Music, IMDB Freedive, Radio, Spotify, Spotify Ad Supported, Tech Major Ad Revenue, Tech Majors, TV and Video

Amazon is reportedly close to launching an ad supported streaming music offering. Spotify’s stock price took an instant tumble.But the real story here is much bigger than the knee-jerk reactions of…

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The Meta Trends that Will Shape 2019

Posted on 16th November, 2018 by Mark Mulligan in 2019 Forecast, 2019 Tech And Media Predictions, AI, Alphabet, Amazon, Apple, AR, Environment, Facebook, GDPR, Google, Green, Machine Learning, Midia Predictions, Music, Privacy, Rights, Social, Tech, Tech Predictions, Video, Voice and Vr

MIDiA has just published its annual predictions report. Here are a few highlights. 2018 was another year of change, disruption and transformation across media and technology. Although hyped technologies –…

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How Tencent is Successfully Monetising a Messaging App Ecosystem

Posted on 6th July, 2018 by Alistair Taylor in Advertising, China, Digital Content, Facebook, Instagram, Messaging App Ecosystem, Midia Event, Monetisation, Pay-walls, Streaming Video, Subscribers, Tencent, Tencent Music, Video, Video Advertising Revenue, Video Subscription, Video Subscription Revenue, Wechat and Whatsapp

Chinese tech giant Tencent, the company that 12 months ago you probably were not paying attention to, is now the second largest messaging app ecosystem globally, behind Facebook. Tencent is…

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