Tag: Streaming

Ad-supported Strategies Are Playing A Growing Role In The Digital Economy

Posted on 21st January, 2019 by Mark Mulligan in Amazon, Apple, Attention Economy, Attention Economy Peak, Cambridge Analytica, Essence Global, Facebook, Freemium, Making Free Pay, Netflix, Playstation, Premium. Privacy, Sony, Spotify, Streaming, Subscriptions, Uk Tv, Vevo and Xbox

2018 was a big year for subscriptions, across music (Spotify on target to hit 92 million subscribers), video (global subscriptions passed half a billion), games (98 million Xbox Live and…

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Why Music and Video are Crucial to Apple’s Future

Posted on 7th January, 2019 by Mark Mulligan in Amazon, Amazon Prime, Apple, Apple Earnings, Apple Mno, Apple Music, Comes With Music, Handset Bundles, IHeart Media, Ipad, IPhone, Itunes Billing, Music Bundles, Netflix, Nokia, Nokia Comes With Music, Spotify, Streaming, Streaming Music, Streaming Video and Video Bundles

Apple’s downgraded earnings guidance represents its first profit warning in 10 years. This is clearly a big deal, and probably not as much to do with a weakening Chinese economy if Alibaba’s…

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How YouTube’s Domination of Streaming Clips the Market’s Wings

Posted on 3rd January, 2019 by Mark Mulligan in Ad Supported, Ad Supported Arpu, Ad Supported Streaming, Article 13, EU, European Commission, Music Market, Pandora, Spotify, Streaming, Streaming Music, Streaming Revenue 2018, Vevo, Youtube, Youtube Music and Youtube’s Role In Streaming

Firstly, happy new year to you all. Now on to the first post of 2019. The Article 13 debate that shaped so much of the latter part of 2018 will…

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Is Rugby in a state of crisis?

Posted on 12th October, 2018 by Alistair Taylor in Audience Reach, Consumer Behaviour, CVC, DAZN, Debt, Digital Content, Digital Rights, Diversify Revenues, European Champions Cup, Gallagher Premiership Rugby, Guardian, Heineken, Mobile Consumption, Natwest, Nfl, Pay Tv, RBS, Rights Holders, Rugby, Six Nations, Sponsorship, Strategy, Streaming, Svod, The Rugby Paper and Valuation

The value of Rugby has suffered another major blow in what has already been a tumultuous year financially for the sport. The asking price for the Six Nations title sponsorship…

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Can ESPN+ Provide Pay-TV Networks Model To Address Declining Subscribers?

Posted on 28th September, 2018 by Alistair Taylor in Amazon, Consumer Behaviour, Customer Reach, D-Day, DAZN, Digital Consumption, Disney, DTCI, Eleven Sports, EPL, Espn, Facebook, NBA, Nfl, Paid Subscriptions, Pay Tv, Pay-tv Subscriptions, Premium Rights, Rights Holders, Rights Portfolio, Sporting Rights, Sports Landscape, Streaming, Streaming Video On Demand, Subscribers, Survey Data, Svod, Tech Majors, Ufc and Value Proposition

ESPN+, Disney’s sports-centric streaming video on demand (SVOD) service, has gained more than one million paying subscribers in just over five months following its launch in April 2018, with Kevin…

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