Tag: spotify

Here’s How Spotify Can Fix Its Songwriter Woes (Hint: It’s All About Pricing)

Posted on 11th March, 2019 by Mark Mulligan in Copyright Royalty Board, Music Publishers, Netflix, Netflix Pricing, Songwriters, Spotify, Spotify Pricing, Streaming, Streaming Pricing and Streaming Royalties

Songwriter royalties have always been a pain point for streaming, especially in the US where statutory rates determine much of how songwriters get paid. The current debate over Spotify, Amazon, Pandora…

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Is Spotify’s Acquisition of Gimlet (the ‘HBO for audio’) the Beginning of the Audio Influencer Boom?

Posted on 7th February, 2019 by Georgia Meyer in Acquisition, Anchor, App Spend, Audio Ad Engagement, Audio Influencer, Dpo, F1 Filing, Gimlet, Gimlet Media, HBO, Influencer Marketing, Instagram, Instagram Influencer, Licensing Deals, Major Labels, Monetisation, Monetisation Tool, Music Licensing, Niche Audiences, Podcast Listeners, Podcasts, Revenue, Revenue Mix, Serial, Serial Podcast, Sponsorship and Spotify

Following six days of speculation, Spotify announced yesterday that it is acquiring Gimlet Media (comprising Gimlet – the production house, and Anchor – the production, distribution and monetisation software tool), for…

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Ad-supported Strategies Are Playing A Growing Role In The Digital Economy

Posted on 21st January, 2019 by Mark Mulligan in Amazon, Apple, Attention Economy, Attention Economy Peak, Cambridge Analytica, Essence Global, Facebook, Freemium, Making Free Pay, Netflix, Playstation, Premium. Privacy, Sony, Spotify, Streaming, Subscriptions, Uk Tv, Vevo and Xbox

2018 was a big year for subscriptions, across music (Spotify on target to hit 92 million subscribers), video (global subscriptions passed half a billion), games (98 million Xbox Live and…

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Why Music and Video are Crucial to Apple’s Future

Posted on 7th January, 2019 by Mark Mulligan in Amazon, Amazon Prime, Apple, Apple Earnings, Apple Mno, Apple Music, Comes With Music, Handset Bundles, IHeart Media, Ipad, IPhone, Itunes Billing, Music Bundles, Netflix, Nokia, Nokia Comes With Music, Spotify, Streaming, Streaming Music, Streaming Video and Video Bundles

Apple’s downgraded earnings guidance represents its first profit warning in 10 years. This is clearly a big deal, and probably not as much to do with a weakening Chinese economy if Alibaba’s…

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How YouTube’s Domination of Streaming Clips the Market’s Wings

Posted on 3rd January, 2019 by Mark Mulligan in Ad Supported, Ad Supported Arpu, Ad Supported Streaming, Article 13, EU, European Commission, Music Market, Pandora, Spotify, Streaming, Streaming Music, Streaming Revenue 2018, Vevo, Youtube, Youtube Music and Youtube’s Role In Streaming

Firstly, happy new year to you all. Now on to the first post of 2019. The Article 13 debate that shaped so much of the latter part of 2018 will…

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