Tag: spotify

Ad-supported Strategies Are Playing A Growing Role In The Digital Economy

Posted on 21st January, 2019 by Mark Mulligan in Amazon, Apple, Attention Economy, Attention Economy Peak, Cambridge Analytica, Essence Global, Facebook, Freemium, Making Free Pay, Netflix, Playstation, Premium. Privacy, Sony, Spotify, Streaming, Subscriptions, Uk Tv, Vevo and Xbox

2018 was a big year for subscriptions, across music (Spotify on target to hit 92 million subscribers), video (global subscriptions passed half a billion), games (98 million Xbox Live and…

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Why Music and Video are Crucial to Apple’s Future

Posted on 7th January, 2019 by Mark Mulligan in Amazon, Amazon Prime, Apple, Apple Earnings, Apple Mno, Apple Music, Comes With Music, Handset Bundles, IHeart Media, Ipad, IPhone, Itunes Billing, Music Bundles, Netflix, Nokia, Nokia Comes With Music, Spotify, Streaming, Streaming Music, Streaming Video and Video Bundles

Apple’s downgraded earnings guidance represents its first profit warning in 10 years. This is clearly a big deal, and probably not as much to do with a weakening Chinese economy if Alibaba’s…

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How YouTube’s Domination of Streaming Clips the Market’s Wings

Posted on 3rd January, 2019 by Mark Mulligan in Ad Supported, Ad Supported Arpu, Ad Supported Streaming, Article 13, EU, European Commission, Music Market, Pandora, Spotify, Streaming, Streaming Music, Streaming Revenue 2018, Vevo, Youtube, Youtube Music and Youtube’s Role In Streaming

Firstly, happy new year to you all. Now on to the first post of 2019. The Article 13 debate that shaped so much of the latter part of 2018 will…

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Soon to be the Biggest Ever YouTube Channel, T-Series May Also Be About to Reshape Global Culture

Posted on 13th December, 2018 by Mark Mulligan in Bhangra, Brazil, China, Colombia, Egypt, Emerging Markets, Guru Randhawa, India, J Balvin, Luis Fonsi, Mexico, Nigeria, Pewdiepie, Reggaeton, Russia, Spotify, T-series, Thailand, The Philippines and Turkey

Some time over the next month or so a YouTube landmark will be passed: T-Series will pass PewDiePie as the most subscribed YouTube channel on the planet. As of time of writing T-Series…

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Advertising Week New York: The Dynamic, the Dead and the Dangerous

Posted on 9th October, 2018 by Georgia Meyer in Activist Brands, Advertising, Brand Values, Colin Kaepernick, Customer Journey, Digital Consumers, Disruption, Hulu, Linear Tv, Marketing Funnel, Nike, R/ga, Smirnoff, Spotify, Tivo, TV Audiences and Tv Campaigns

Notoriously overwhelming, this week’s AWNY ramped activities up even further, expanding the number of stages from 8 to 12. A disorientating amount of content to navigate and a somewhat amusing…

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