Tag: attention economy

Ad-supported Strategies Are Playing A Growing Role In The Digital Economy

Posted on 21st January, 2019 by Mark Mulligan in Amazon, Apple, Attention Economy, Attention Economy Peak, Cambridge Analytica, Essence Global, Facebook, Freemium, Making Free Pay, Netflix, Playstation, Premium. Privacy, Sony, Spotify, Streaming, Subscriptions, Uk Tv, Vevo and Xbox

2018 was a big year for subscriptions, across music (Spotify on target to hit 92 million subscribers), video (global subscriptions passed half a billion), games (98 million Xbox Live and…

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Sky and BT announce long term partnership for cross-supply of content

Posted on 2nd November, 2018 by Alistair Taylor in Addressable Audience, Amazon Prime, Attention Economy, BT, BT Sport, Collaboration, Content, Content Distribution, Cord Cutting, Customer Retention, Diversify Revenues, Eleven Sports, Exclusive Content, Linear Broadcasters, Migrating Subscribers, Netflix, Now TV, Partnership, Pay Tv, Pay-TV Customers, Sky, Sky Ireland, Sky Sports, Strategy, Streaming Pay Tv, Subscribers, Subscription Video On Demand, Svod, Tracker, UK and Value Proposition

British broadcasters Sky and BT confirmed this week a long-term extension and expansion to an overall content cross-supply deal. Following the initial agreement signed in the UK last December, the…

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