Tag: ad supported

How YouTube’s Domination of Streaming Clips the Market’s Wings

Posted on 3rd January, 2019 by Mark Mulligan in Ad Supported, Ad Supported Arpu, Ad Supported Streaming, Article 13, EU, European Commission, Music Market, Pandora, Spotify, Streaming, Streaming Music, Streaming Revenue 2018, Vevo, Youtube, Youtube Music and Youtube’s Role In Streaming

Firstly, happy new year to you all. Now on to the first post of 2019. The Article 13 debate that shaped so much of the latter part of 2018 will…

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Amazon is all in on advertising

Posted on 31st August, 2018 by Alistair Taylor in Ad Supported, Ad Supported Streaming, Advertising, Advertising Video On Demand, Alphabet, Amazon, Amazon Prime Video, Arpu, Diversify Revenues, Earnings Release, Europe, Facebook, Free Dive, IMDB, Margins, Market Share, Netflix, Nfl, Reuters, Roku, Tech Majors, The Information, The Roku Channel, TV Networks, Twitch, Us, Video Advertising, Video Content, Video Service and Youtube

Amazon’s latest play into the TV ad market with the launch of Free Dive, an ad-supported video service for Fire TV users, showcases the company’s intent to further diversify revenue…

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State of the YouTube Music Economy 2.0: A Turning Point for All Parties

Posted on 24th August, 2018 by Mark Mulligan in Ad Supported, Ad Supported Music, Digital Music, Digital Music Revenue, Free Streaming, Freemium, Music Streaming, Music Video, On Demand, Rights Payments, Streaming, Streaming Music, Streaming Revenue, Value Gap, Value Grab, Vevo, Youtube and Youtube Value Gap

YouTube is the most widely used streaming music app globally but it is also the most controversial one, locked in a perpetual struggle with music rights holders, with neither side…

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