Category: Strategy

Sky Shows Hand With Bid For Scottish Football TV Rights

Posted on 12th November, 2018 by Alistair Taylor in Assets, Broadcast Rights, BT, Consumer Behaviour, Cord-cutters, EFL, Eleven Sports, EPL, Football, Pay Tv, Pay-tv Subscriptions, Peak Attention Economy, Rights Portfolio, Scottish Football, Scottish Sun, Sky, Sky Sports, Soccer, SPFL, Strategy, Streaming Services, Subscription Video On Demand, UCL, Value Proposition and Viewing Figures

Sky sports has doubled down on UK football and is the firm favourite to acquire the exclusive rights to broadcast Scottish football (SPFL), having bid £100 million for the next…

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Sky and BT announce long term partnership for cross-supply of content

Posted on 2nd November, 2018 by Alistair Taylor in Addressable Audience, Amazon Prime, Attention Economy, BT, BT Sport, Collaboration, Content, Content Distribution, Cord Cutting, Customer Retention, Diversify Revenues, Eleven Sports, Exclusive Content, Linear Broadcasters, Migrating Subscribers, Netflix, Now TV, Partnership, Pay Tv, Pay-TV Customers, Sky, Sky Ireland, Sky Sports, Strategy, Streaming Pay Tv, Subscribers, Subscription Video On Demand, Svod, Tracker, UK and Value Proposition

British broadcasters Sky and BT confirmed this week a long-term extension and expansion to an overall content cross-supply deal. Following the initial agreement signed in the UK last December, the…

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Advertising Week New York: The Dynamic, the Dead and the Dangerous

Posted on 9th October, 2018 by Georgia Meyer in Activist Brands, Advertising, Brand Values, Colin Kaepernick, Customer Journey, Digital Consumers, Disruption, Hulu, Linear Tv, Marketing Funnel, Nike, R/ga, Smirnoff, Spotify, Tivo, TV Audiences and Tv Campaigns

Notoriously overwhelming, this week’s AWNY ramped activities up even further, expanding the number of stages from 8 to 12. A disorientating amount of content to navigate and a somewhat amusing…

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Tencent Announces Strategic Pivot, Focusing On Cloud and AI

Posted on 2nd October, 2018 by Alistair Taylor in Advertising, Alibaba, Business Services, Chinese Regulators, Cloud Business, Cloud Computing, Digital Transformation, Diversify Revenues, Game Licenses, Government Regulations, Industrial Internet Era, Market Share, Messaging App Ecosystem, Online Games, Restructure, Strategy, Tech Major and Tencent

Chinese tech major Tencent announced its first restructuring in six years and third in its 20 year history, including creating a new division to focus on business services such as…

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Has the BBC Cured Streaming Latency?

Posted on 21st September, 2018 by Alistair Taylor in 2018 FIFA World Cup, 2022 FIFA World Cup, Altice, Amazon, Amazon Prime Video, Audience, BBC, BBC IPlayer, Broadcasters, Collaboration, DAZN, Eleven Sports, Facebook, HDR, Latency, Live Sports, Netflix, Nfl, Optus, Pay Tv, Pay-TV Subscritions, Research, Rights Holders, RMC Sport, SFR, Social Media, Streaming, Streaming Services, Streaming Video On Demand, Svod, Tech Majors, UCL, UHD and Video Subscriptions

Two weeks ago, the NFL warned subscription video on demand (SVOD) services to up their content delivery game if they are to be taken seriously when bidding for premium rights.…

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DAZN launches in the US – is it worth the gamble?

Posted on 12th September, 2018 by Alistair Taylor in Amazon Prime Video, Boxing, Combat Sports, Consumer Behaviour, DAZN, EPL, Matchroom Boxing, MLB, Monthly Video Subscriptions, NBA, Nfl, NHL, Online Video, Original Content, Pay-tv Subscriptions, Perform, Premium Rights, Sports, Sports Rights, Streaming Video, Svod, Tech Majors, Us, US Open and Viewership

On September 10th 2018 UK-based Perform Group officially launched DAZN US, its sports streaming video on demand (SVOD) service for the US. Following its inaugural launch in August 2016 in…

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NFL issues warning to streaming services

Posted on 6th September, 2018 by Alistair Taylor in 2018 World Cup, Amazon Prime Video, Consumer Behaviour, Coverage, DAZN, Digital Content, Domestic Sports Rights, Eleven Sports, Mobile Rights, Nfl, Optus, Pay Tv, Pay-tv Subscriptions, Perform, Premium Content, Rights Auction, Rights Holders, Serie A, Sporting Rights, Sports Content, Sports Fans, Streaming Services, Subscribers, Svod and Tech Majors

As rights holders and tech majors continue to experiment with streaming video on demand (SVOD) services as a way to broadcast sports content, questions are being raised about the ability…

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How Streaming is Changing the Shape of Music [Part I]

Posted on 6th September, 2018 by Mark Mulligan in A+R Strategy, Artists, Audience Fragmentation, Buzz Feed, Catalogue, How Streaming Is Changing Music, Labels, Record Labels, Song Writers, Song Writing, Spotify, Streaming, Streaming Changes, Value Chain Tensions and Value Chains

[This is the first of two thought pieces on how streaming is reshaping music from creation to consumption]  The streaming era has arrived in the music business, but the music…

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