Category: Strategy

The Art of Windowing: Why 4:44 is a Different Kind of Exclusive

Posted on 5th July, 2017 by Zach Fuller in 4:44, Apple Music, Beyonce, Chance The Rapper, Colouring Book, Frank Ocean, Jay Z, Jimmy Iovine, Kanye West, Lemonade, Music Streaming, Spotify, Streaming, Streaming Exclusives, The Life Of Pablo, Tidal, Universal and Windowing

For a brief moment last year, windowing seemed like the future of music streaming. Already common practice in the film-industry, the strategy was being touted as a way of utilising…

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