Category: Brands

Sky and BT announce long term partnership for cross-supply of content

Posted on 2nd November, 2018 by Alistair Taylor in Addressable Audience, Amazon Prime, Attention Economy, BT, BT Sport, Collaboration, Content, Content Distribution, Cord Cutting, Customer Retention, Diversify Revenues, Eleven Sports, Exclusive Content, Linear Broadcasters, Migrating Subscribers, Netflix, Now TV, Partnership, Pay Tv, Pay-TV Customers, Sky, Sky Ireland, Sky Sports, Strategy, Streaming Pay Tv, Subscribers, Subscription Video On Demand, Svod, Tracker, UK and Value Proposition

British broadcasters Sky and BT confirmed this week a long-term extension and expansion to an overall content cross-supply deal. Following the initial agreement signed in the UK last December, the…

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Discovery Taking PGA Tour Golf Global

Posted on 24th October, 2018 by Alistair Taylor in Audience, Boxing, DAZN, Digital Content, Discovery, Eurosport, Eurosport Player, Golf, GolfTV, HSBC, International Rights, Matchroom Sports, Pay Tv, PGA Tour, Pricing Strategy, Rights Acquisition, Streaming Service, Streaming Subscription, Subscriber Churn, Subscription Video On Demand, Susbcriber Base and Svod

Eurosport-parent Discovery and the PGA Tour have unveiled GolfTV, an upcoming international golf-centric subscription video on demand (SVOD) service. The announcement follows a 12-year, $2 billion June agreement granting Discovery…

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Is Rugby in a state of crisis?

Posted on 12th October, 2018 by Alistair Taylor in Audience Reach, Consumer Behaviour, CVC, DAZN, Debt, Digital Content, Digital Rights, Diversify Revenues, European Champions Cup, Gallagher Premiership Rugby, Guardian, Heineken, Mobile Consumption, Natwest, Nfl, Pay Tv, RBS, Rights Holders, Rugby, Six Nations, Sponsorship, Strategy, Streaming, Svod, The Rugby Paper and Valuation

The value of Rugby has suffered another major blow in what has already been a tumultuous year financially for the sport. The asking price for the Six Nations title sponsorship…

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Advertising Week New York: The Dynamic, the Dead and the Dangerous

Posted on 9th October, 2018 by Georgia Meyer in Activist Brands, Advertising, Brand Values, Colin Kaepernick, Customer Journey, Digital Consumers, Disruption, Hulu, Linear Tv, Marketing Funnel, Nike, R/ga, Smirnoff, Spotify, Tivo, TV Audiences and Tv Campaigns

Notoriously overwhelming, this week’s AWNY ramped activities up even further, expanding the number of stages from 8 to 12. A disorientating amount of content to navigate and a somewhat amusing…

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DAZN launches in the US – is it worth the gamble?

Posted on 12th September, 2018 by Alistair Taylor in Amazon Prime Video, Boxing, Combat Sports, Consumer Behaviour, DAZN, EPL, Matchroom Boxing, MLB, Monthly Video Subscriptions, NBA, Nfl, NHL, Online Video, Original Content, Pay-tv Subscriptions, Perform, Premium Rights, Sports, Sports Rights, Streaming Video, Svod, Tech Majors, Us, US Open and Viewership

On September 10th 2018 UK-based Perform Group officially launched DAZN US, its sports streaming video on demand (SVOD) service for the US. Following its inaugural launch in August 2016 in…

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NFL issues warning to streaming services

Posted on 6th September, 2018 by Alistair Taylor in 2018 World Cup, Amazon Prime Video, Consumer Behaviour, Coverage, DAZN, Digital Content, Domestic Sports Rights, Eleven Sports, Mobile Rights, Nfl, Optus, Pay Tv, Pay-tv Subscriptions, Perform, Premium Content, Rights Auction, Rights Holders, Serie A, Sporting Rights, Sports Content, Sports Fans, Streaming Services, Subscribers, Svod and Tech Majors

As rights holders and tech majors continue to experiment with streaming video on demand (SVOD) services as a way to broadcast sports content, questions are being raised about the ability…

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Amazon is all in on advertising

Posted on 31st August, 2018 by Alistair Taylor in Ad Supported, Ad Supported Streaming, Advertising, Advertising Video On Demand, Alphabet, Amazon, Amazon Prime Video, Arpu, Diversify Revenues, Earnings Release, Europe, Facebook, Free Dive, IMDB, Margins, Market Share, Netflix, Nfl, Reuters, Roku, Tech Majors, The Information, The Roku Channel, TV Networks, Twitch, Us, Video Advertising, Video Content, Video Service and Youtube

Amazon’s latest play into the TV ad market with the launch of Free Dive, an ad-supported video service for Fire TV users, showcases the company’s intent to further diversify revenue…

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