Posted by: Mark Mulligan See this analyst's reports

Amazon’s Ad Supported Strategy Goes Way Beyond Music

Posted on 17th April, 2019 by Mark Mulligan in Ad Supported, Ad Supported Strategy, Ad Supported Streaming, Amazon, Amazon Ad Revenues, Amazon Ad Strategy, Amazon Music Unlimited, Amazon Prime Music, Amazon Prime Video, Facebook, Facebook Ad Revenue, Free Streaming, Freemium, Freemium Music, IMDB Freedive, Radio, Spotify, Spotify Ad Supported, Tech Major Ad Revenue, Tech Majors, TV and Video

Amazon is reportedly close to launching an ad supported streaming music offering. Spotify’s stock price took an instant tumble.But the real story here is much bigger than the knee-jerk reactions of…

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New MIDiA Latin American Streaming Report, in English, Spanish and Portuguese

Posted on 4th April, 2019 by Mark Mulligan in Brazil Growth, Brazil Music Consumers, Brazil Music Market, Brazil Streaming, Brazil Streaming Market, Brazil Streaming Music, Brazilian Consumer Behaviour, Central America, Latin America, Latin America Music Market, Latin America Streaming, Mexican Consumer Behaviour, Mexico Growth, Mexico Music Consumers, Mexico Music Market, Mexico Streaming, Mexico Streaming Market, Mexico Streaming Music, Midia Latin America, South America, South America Streaming, Streaming and Streaming Music

MIDiA has just published its latest report on the Latin American streaming music market, and we have versions available in English, Spanish and Portuguese. MIDiA has been tracking the Latin…

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10 Trends That Will Reshape the Music Industry

Posted on 3rd April, 2019 by Mark Mulligan in 23 Capital, Albums, Amazon, Amuse, Apple, CDBaby, China, Emerging Markets, India, Laas, Labels As A Services, Latin America, Music Business, Music Business Trends, Music Industry, Netflix, Playlists, Podcasts, Post-album Economics, Radio, Record Labels, Social Music, Splice, Spotify, Streaming Pricing, Tech Major Bundles and Tech Majors

The IFPI has reported that global recorded music revenues have hit $19.1 billion, which means that MIDiA’s own estimates published in March were within 1.6% of the actual results. This revenue growth story is strong…

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Why Facebook Can Be the Future of Social Music, But Isn’t Yet

Posted on 21st March, 2019 by Mark Mulligan in Facebook, Facebook Messenger, Facebook Music, Instagram, Kugo, Kuwou, Messenger, Music Messaging Apps, Music Messenger Apps, Musically, Social Music, Social Music Apps, Soundcloud, Tencent, Tencent Music Entertainment, Tiktok, TME, Vertigo, Wesing and Youtube

Facebook recently secured licensing deals with music rightsholders in India, an important step in what has thus far been an underwhelming social music strategy since first inking rights deals in…

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