Posted by: Georgia Meyer

Audio Creator Remuneration: DIY Artists Need x12.8 More Streams and Major Label Artists Need x91 More Streams to Earn the Same As Podcast Creators

Posted on 9th April, 2019 by Georgia Meyer in Ad Inventory, Creator Pay, Major Label, Media, Podcasters, Podcasts, Revenue, Sell Through Rate and Streaming Earnings

Podcasts are currently front of mind in the media landscape. The greatest gap in information knowledge for media professionals is understanding where podcasts fit into a unified media outreach strategy…

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Advertising Week Europe: Measuring Success Needs an Overhaul – Lessons From OTT

Posted on 21st March, 2019 by Georgia Meyer in Advertising Week, Advertising Week Europe, Aurelia Noel, Broadcast, Broadcast Advertising, Carat, Dallas Lawrence, Dave Castell, Engagement Metrics, Linear Tv, Pluto TV, Programmatic and Reach

Advertising Week Europe has – unsurprisingly – been brimming with discussions about OTT, programmatic and measurement. What is perhaps more surprising is the fact that OTT advertising is still framed…

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Hulu and The Egg: How An Egg Outfoxed A Kardashian and Went On To Win The Super Bowl, With Hulu

Posted on 14th February, 2019 by Georgia Meyer in Ads, Droga5, Eugene The Egg, Exclusive, Hulu, Instagram, Insurgent, Kardashian, Kylie Kardashian, Marketing, Mental Health America, Nfl, Nike, Purposeful Marketing, Social Ecommerce, Super Bowl, Viral, Viral Fluke and World Record Egg

The egg that beat Kylie Jenner for the highest number of likes on an Instagram photo partnered with Hulu to promo an ad following the Super Bowl. Rather than ‘sell…

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Is Spotify’s Acquisition of Gimlet (the ‘HBO for audio’) the Beginning of the Audio Influencer Boom?

Posted on 7th February, 2019 by Georgia Meyer in Acquisition, Anchor, App Spend, Audio Ad Engagement, Audio Influencer, Dpo, F1 Filing, Gimlet, Gimlet Media, HBO, Influencer Marketing, Instagram, Instagram Influencer, Licensing Deals, Major Labels, Monetisation, Monetisation Tool, Music Licensing, Niche Audiences, Podcast Listeners, Podcasts, Revenue, Revenue Mix, Serial, Serial Podcast, Sponsorship and Spotify

Following six days of speculation, Spotify announced yesterday that it is acquiring Gimlet Media (comprising Gimlet – the production house, and Anchor – the production, distribution and monetisation software tool), for…

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Super Bowl Ads 2019: The Death Wish of Playing Safe

Posted on 31st January, 2019 by Georgia Meyer in Baby Boomers, Brexit, Budweiser, Cardi B, CBS, Climate Change, Coca Cola, Colin Kaepernick, Gillette, Government Shut Down, Heineken, Just Do It, Nfl, Nike, Pepsi, Pringles, Stella Artois, Steve Carrell, Super Bowl, Super Bowl 2019, Vice, Wall Street Journal and Wind Power

Over the last few years, brands have been taking increasingly political stances. Whether Heineken’s ‘Open Your World’ 2017 ad, or Gillette’s ‘We Believe: The Best Men Can Be’ spot at…

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